The Goodfellas’ Smile is an Italian wet-shaving and grooming brand officially born in 2011, after founder Nico and his wife Luisa began experimenting with razors and shaving products during the economic strain of 2010. Based in Italy and associated with the company Barbieri Uniti, the brand built its identity around affordable, creative, Made-in-Italy grooming products, with a wide lineup of shaving soaps, aftershaves, razors, blades, and accessories. Its appeal comes from the combination of playful Italian style, accessible pricing, and a strong focus on raw materials and fragrance-driven wet shaving.
The Goodfellas' Smile has a story similar to many of the superstars of wet shaving. The company was started by Nicola Donghi and his wife Luisa Locatelli during an economic downturn in 2010 when both found themselves out of work...
