USA · 7 soaps, 2 aftershaves
Founded in 2021 in upstate New York by U.S. Coast Guard veteran Joe Dean and his wife, Subtle Arts began as Joe’s personal search for a gentler shave to accommodate his sensitive skin. What started as home-crafted soaps for friends and family quickly blossomed into a thriving venture. Today, Subtle Arts produces a complete range of premium men’s grooming products and bath soaps, all rooted in the tradition of quality ingredients and classic wet-shaving craftsmanship.
Subtle Art · Vegan
The Subtle Art soap base combines three premium butters—kokum, mango, and shea—for a truly luxurious lather. Glycerin adds slickness, while the buttery base whips into a smooth, velvety, yogurt-like consistency. Kaolin clay adds a silky texture with the added benefit of being a mild exfoliant and absorbing oil. Cushion, density, and stability are all well above average, delivering a satisfying shave and excellent post-shave hydration.