USA
First Line Shave, founded in 2019 by paramedic and EMT Michael Riley in Florissant, Missouri, just outside St. Louis, was built around a simple mission: support the families of fallen first-responders. A portion of every sale goes to BackStoppers.org, an organization that has aided more than 200 families since 1959. The brand blends original fragrances with thoughtful homages to well-loved colognes, formulating each product with premium ingredients for standout performance and skin benefits.
Imperial Wagyu · Tallow
The groundbreaking Imperial Wagyu base uses Wagyu beef tallow combined with a cocktail of premium butters, including shea, kokum, cupuaçu, and cocoa, to provide an ultra-moist, yogurty lather. The secret power of Wagyu is the high concentration of oleic acid, which makes for a silky texture and high slickness, effects amplified by the additions of slippery elm bark, kaolin clay, and Tussah silk. Glycerin and honey draw water into the skin, while aloe vera soothes irritation and vitamin E boosts hydration. Overall, Imperial Wagyu is an ultra-premium formulation that provides exemplary slickness, good cushion, high density, and ample stability, making for an excellent shave with a highly conditioned post-shave feel.